Born 2B Awesome is not just any fashion label. It's more of a way of life. Each of us is capable of achieving great things - each in our own way. It's not always about what the general public thinks of you. It's more about facing your personal challenges, always making the best of them and being happier. Far too many people forget how good they actually are. It is a label for those who always look forward - even when the horizon seems quite bleak. A label for people who value life and don't want to waste a second of it. SO WHAT RU BORN 4?